Videos

Cisco predicts that, by 2023, 90% of consumer internet traffic will be video. My feeling is that this is a conservative estimate. I'd say 90%+. This only increases further with interactive video, augmented reality, and virtual reality. So with that I have invested in the priority to understand the video landscape, starting with Pre-Production/Scouting/Storyboard/Script Writing to Post-Production Editing/Audio/Intros and Outros/Music and Graphics.

Boehringer Ingelheim wanted an Intro video for digital web and marketing. BI visual presence in the Biological market was limited to non-existent. This short video was beginning a campaign push for 2018-19.

Guidemark needed a presence at launch for marketing each division. The medcom clip was used for digital marketing and web usage.

Highly visible global meeting on PAH that we needed to create a buzz. We had to run the videos over 5 panels in a room of 400 attendees and Actelion senior leadership along with their Swiss counterparts. The timeline is the history of PAH from the early 1800's to the launch of Uptravi.

Intro Video for Brand promotional meetings for Taltz (Ixekizumab), an injectable medication for the treatment of autoimmune diseases.
Chemically, it is a form of a humanized monoclonal antibody.

Epidiolex is GW’s lead cannabinoid product candidate and is a proprietary oral solution of pure plant-derived cannabidiol. After seeing the dramatic change in children that suffer from Dravet syndrome, Lennox-Gastaut syndrome (LGS) the spasms were dramatically diminished. If you read the story of Sam you'll get the picture of just how amazing these drugs can be-The https://www.wired.com/2015/07/medical-marijuana-epilepsy/
The style set in this piece along with the branding has a soft slow feel using the windmills gives a sense of the spinning slowed down and also was the basis for the logo. The music is circus-like but not jumpy or punchy.

Client: Axon Communications-Cosentyx/Novartis team had the need to create a buzz on training their reps to prepare for the onslaught of Guselkumab (GUS. A 2-week training program was created with the idea that to prepare for the Launch of this competitor that a mindset of domination and strategic operation needed to unfold. Created were mock war rooms and videos to give the impression of a war footing against GUS.

Current treatments for cancer have focused on non-stem cancer cells. Boston Biomedical was looking for a way to show Industry Thought Leaders examining the new role of cancer stem cells(CSC) with animated MOA interspersed throughout a series of videos. CSC-specific therapeutic agents may lead to advances in cancer treatment. The series of videos looks at this new therapy model through the eyes of some of the nation's top researchers. They have been the point of attraction for multiple society meetings and web-based materials. Including Bostonbiomedical.com

Rural Medical Education (RME) Collaborative aims to support the professional and educational needs of health care professionals practicing in rural and underserved settings by providing high-quality, evidence-based continuing medical education. Through strategic partnerships and planning, we design educational programs that are tailored to the specific challenges faced in rural and underserved communities.

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