Actelion needed a strong symbol that conveyed their quarterly programs for the PAH franchise. We came up with the name "the Franchise Corner" to give the feeling of community. All the while using the Actelion red as the cornerstone.
This is used in email marketing campaigns/newsletters/letterheads
The pre-launch of Uptravi had multiple educational programs on all sides of HCPs. We married the idea of pathways and forward movement creatively tying into the PAH (Pulmonary Arterial Hypertension) very clever client loved this idea and decided to use it across NP/PA and MD models.
CSL Bering need a logo to brand their new cardiovascular drug CSL112. The ability of CSL112 to acutely enhance cholesterol efflux was confirmed during the final outcomes. This logo designates the power of the lumen with the gradient showing the rush and opening after the Myocardial Infarction
I wanted LION (Learning Initiative Oncology Network). But client felt the Lion was to masculine. There are female lions you know. Anyway this turned out to be just as strong with the play on Education and the Target aspect.
Early 2013 with the merger and acquisition of QD Healthcare/MDP/Convergent and Tricore there was a strong need to rebrand provide a pivot point and re-create a more positive image of itself or its services in the marketplace. The name Guidemark was pictured as a leader with a strong sense of purpose thus the "Mark". The turned up circle with the slice as the mark gives a sense of the "G" with the mark.
Pfizer wanted to create a global initiative story on the strengths of Biosimilars pipeline. With core values and educational resources and a great name like bioLogic made sense. A wonderful play on the word biological and the use of Logic as the main focus was the right way to go. So did the client.
Janssen branding for nurse program. Was to feed the nurses intellect and give them the sense that they mattered. That they were the ONES on the front lines of Oncology
Actelion Program 2017 to partnership with advocacy groups and give them access to education and medicines.
Its not just about humans there's a whole nother side to pharma that deals with our furry friends.
One of the many trademarks and names that I worked on. Clomicalm and Interceptor along with Program for fleas. These were some of the biggest sellers for Novartis AH.
Climb the corporate ladder or play on words for headhunter. The solution was using the HH as a ladder.
Health was a play on Head since the company was staffing for NPs/PAs and Nursing staff.
CSL Behring came to us to brand their pipeline of cardiovascular drugs. Since most typical big pharma like the Amgens and Pfizers typically just add "Cardiovascular" to the bottom of there name as a tag. The client wanted an icon or trademark that stood out for cutting edge. The circle gave the sense of a new opening. The basic modality for there new drugs is OPENING up of the plaque. So the answer was this highly scientific "O" in the CardiOvascular.
This was several years ago, the reason I put this in was that it was one of my favorites. The idea was Pfizer and Pharmacia at the merger would create a world class facility for Opthamologist to come and study disease of the eye and train in the latest science.
Practicing Clinicians Exchange (PCE) is an innovative, multi-supported, multichannel educational initiative created specifically for nurse practitioners (NPs) and physician assistants (PAs). Launched in 2006, this unique continuing education program provides live, home study, and Internet-based educational opportunities designed to meet the real-world clinical needs of NPs and PAs.
